An employee benefits revolution is under way…

Liazon is joining forces with partners across the country to help bring personalized, comprehensive benefits coverage to employees. Join the movement.

Why Bright Choices

There is a lot of noise out there about “private exchange.”

Why choose the Bright Choices® Exchange from Liazon?

Bright Choices is a true benefits marketplace, not just a benefits administration platform with a shopping cart. That means we have the carrier relationships, technology, and service to give you a complete private exchange solution.



1

Award-winning portal with:

  • An exceptional user experience for employees
  • Advanced decision support technology
  • Comprehensive education tools, including videos, articles, and plan comparison tools
  • Year-round expense management tools through integration with the Simplee®ONE platform
  • An employer benefits administration portal with sophisticated reporting capabilities
2

8 years of actual market experience, during which we’ve evolved our product and model through continuous learning

3

Capability to support myriad products, from health to money to protection

4

Advanced technology that can handle most defined contribution scenarios

5

Relationships with top national and regional carriers

6

Advanced transaction processing (carrier data feeds, payroll deduction reports, and more)

7

Sophisticated sales and marketing consultation 

8

Everything – from your service agreement, to sales tools, to educational modules for employees – designed for comprehension and usability (we speak English, not jargon)

For more information about how to evaluate a private exchange, read our white paper on the success factors of a private exchange.